Tag: social media

Today’s rant is brought to you by the letter “C” for craven and the number 5. 
As mass media institutions struggle to remain in the digital world, we are bombarded with “think pieces” on how each institution is more important than ever. Yet between these articles, they promote snake oil like the current trend of celebrity master classes. 
One of the current beloved Hucksters is Robert Kiyosaki who wrote “Rich Dad, Poor Dad”. One of his big supporters is Trump himself. Kiyosaki’s claim that laziness and self-doubt are the cause of all failure is ridiculous. Especially in our world of princelings. I bring up Kiyosaki because my grandfather became enamored with the drivel in his retirement. He bought everything and would lose everything in the recession. My grandfather was never lazy. His first act created marvelous engineering designs. My mother chose Boston for college when visiting him as he upgraded Boston’s subways. If you rode on the orange line this morning, its thanks to him. Many of the planes, jets, and copters the troops trust to deliver them to and from their work bringing freedom to this day came from his mind as well. The hard truth no one wants to print is no one sells wealth. There are lessons to be learned but knowledge is the only certain result. There are and never have been gurus.  
By publishing pieces like this one in Variety today, the media bows down to more than market forces. Any valuable information in these 8 hour seminars/courses have been published and published again. One can get it for free in the library. It won’t take you over the rainbow but it’ll give you the frame work to build a rocket as much as any course can. Yet rather than assist the reader and their audience in avoiding the traps of the world, the media aides the hucksters. Imagine if Trump had no coverage in ’15. He was a fringe candidate who said anything for coverage and got covered like his words were meant for anything other than attention. Now he lives in the White House.  
This outcome shows the futility of media institutions trying to maintain the same level of power over society. The game has changed. One of the strangest staples of modern journalism is the Twitter roundup. Some staffer finds 10-20 celebrity tweets within 20 minutes of a trending news story and posts it as what people are saying. Anyone who wanted those celebs’ thoughts could and would have seen them. Cher and Patton Oswalt make every list regardless of subject matter. If knowing where to find authentic info is the challenge of our age the media does the audience a disservice by only showing them what they want. Even when limited to industry experts, a list of tweets is at best a repost. Instead of instant reaction, the goal should be informed responses and debate. Why not interview those who tweeted best and expand the audience’s understanding? I suspect these institutions are too far gone to recover. Vultures cannot chose after all.
-E.C. Fiori