Cultural critique has become irrelevant to modern society as a whole. There are occasional reviews worth the words but the garbage heap has grown thick around them. At some level, the increase of cultural production (mostly garbage) is a cause of worse critique as well as content devaluing, if people pay less for culture, they won’t spend more to hear New Yorkers talk about it. Deep though I believe the decline is from stasis within the field.
Lacan has become a plague. What was once a fresh lens 60 years ago has become the intellectual equivalent of duck tape. Lacan’s sentences support themselves so well, they can support almost any other thesis. Like an Ouroboros, his prose circles back on itself. This isn’t against Lacan but against the abuse of his work. I shouldn’t feel the need to grab a red pen and email “come see me during office hours” with the mark up.
I get the sense that most reviewers hate their job as well. The long rambling tangents on current events, musings on societal opinions, plain old academic discourse has become the focus. The actual piece being reviewed will have a synopsis often feeling like the wikipedia entry being rehashed. While 500 words on casting choices sounds like it is about the film, it is more about the political beliefs of the reviewer. Actual discussion of the piece that exists gets peppered in to appease their editor. The reviewer knows the reader’s opinion has been set before clicking through.
One failure is the continued reliance for reviewers to be living in New York. Before the millions of remote working options, it makes sense to hire writers near the main office. Now that the laptop is the writer’s screening room and a conference room not so much. This creates a bubble best shown by “Girls”, a show on averaged watched by 1.5% of HBO subscribers and with ratings below that of other canceled HBO shows. However it was a must watch for critics who would spend the next Monday pushing out praise and roundtables. It might be possible to find the number of employed reviewers through viewership numbers. Critics loved seeing their neighborhood and friends on screen, their current definition of a cultural moment.
In an age of seemingly infinite content, critique has become inefficient. The major cultural commentary outlets waste their resources screening pieces with major distribution making the article, a free ad for the production. Whether franchise, remake, adaptation, or the elusive original property modern audiences know if they will see it thanks to targeted social media campaigns and mass publicity blitzes. Before Google and the marketing delivery systems of the iPhone and Facebook, these reviews did serve as an informative method of discovering recent major releases. The challenge for critics now is to not be the emperor in the Coliseum but Shackleton in Antarctica. The internet is dark and full of terror to paraphrase Game of Thrones/ A Song of Ice and Fire. If I like Vice, what’s another lesser known but similar quality option? What indie films blocked out of major festivals deserve my attention? What soundcloud/bandcamp pages should I book mark? These are the questions critique should be answering.